phillynews215
06-29-2024, 06:55 PM
https://www.androidauthority.com/wp-content/uploads/2024/04/T-Mobile-logo-on-smartphone-3.jpg Credit: Edgar Cervantes / Android Authority
In 2012, the wireless industry was in a less-than-ideal state. AT&T (https://www.androidauthority.com/att-plans-785600/) and Verizon (https://www.androidauthority.com/best-verizon-plans-1141575/) dominated the market, despite a reputation for price gouging. Meanwhile, Sprint and T-Mobile (https://www.androidauthority.com/best-t-mobile-plans-786372/) lagged behind in third and fourth place, respectively. In an effort to change its trajectory, T-Mobile hired John Legere as CEO. Legere wasnt your typical corporate suit. He wore jeans and T-shirts, and cursed like a sailor. He was also outspoken about the poor policies and practices of the larger wireless carriers, and actually made a ton of big changes to the company through the “Uncarrier†marketing initiative.
This campaign aimed to disrupt traditional industry practices, such as two-year contracts, hidden fees, and sudden price increases. These transformations occurred against the backdrop of a planned merger with Sprint, which was finalized in 2020 after extensive negotiations. Fast forward to today, and the new T-Mobile now largely resembles the very companies Legere once vocally opposed.
More... (https://www.androidauthority.com/t-mobile-uncarrier-mirror-3447482/)
In 2012, the wireless industry was in a less-than-ideal state. AT&T (https://www.androidauthority.com/att-plans-785600/) and Verizon (https://www.androidauthority.com/best-verizon-plans-1141575/) dominated the market, despite a reputation for price gouging. Meanwhile, Sprint and T-Mobile (https://www.androidauthority.com/best-t-mobile-plans-786372/) lagged behind in third and fourth place, respectively. In an effort to change its trajectory, T-Mobile hired John Legere as CEO. Legere wasnt your typical corporate suit. He wore jeans and T-shirts, and cursed like a sailor. He was also outspoken about the poor policies and practices of the larger wireless carriers, and actually made a ton of big changes to the company through the “Uncarrier†marketing initiative.
This campaign aimed to disrupt traditional industry practices, such as two-year contracts, hidden fees, and sudden price increases. These transformations occurred against the backdrop of a planned merger with Sprint, which was finalized in 2020 after extensive negotiations. Fast forward to today, and the new T-Mobile now largely resembles the very companies Legere once vocally opposed.
More... (https://www.androidauthority.com/t-mobile-uncarrier-mirror-3447482/)