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View Full Version : AT&T is displeased with T-Mobile Priority, calls it out as a confusing mark


phillynews215
10-01-2024, 05:41 PM
https://www.androidauthority.com/wp-content/uploads/2024/06/ATT-logo-on-smartphone-with-blue-background-stock-photo-1280w-720h.jpgCredit: Edgar Cervantes / Android Authority



In an internal memo, AT&T called out T-Mobile Priority as a marketing campaign that can confuse the public safety community.
The AT&T document highlights how its dedicated network is more reliable and doesn’t use untested technology.
AT&T also notes it will eventually use 5G slicing as well, but only for specific priority uses and only after further testing.

A few weeks ago we reported on T-Priority, T-Mobile’s new network slice dedicated to first responders (https://www.androidauthority.com/t-mobile-t-priority-3483144/). Although T-Mobile made a big deal out of the new program and the cutting-edge tech it is using, AT&T has a lot less rosy things to say about it. The Mobile Report (https://tmo.report/2024/09/att-is-not-happy-about-t-mobile-sticking-their-nose-into-the-first-responder-business/)has obtained an internal AT&T document alerting its employees that T-Mobile’s T-Priority is nothing more than a marketing campaign meant to target AT&T’s own federally-backed FirstNet program while also creating “confusion with the public safety community”.

While you might just think AT&T has sour grapes here, the internal document makes some pretty good points. First, T-Mobile’s word choices make it sound like it’s doing something superior to its rivals and while its service might be faster, it’s not necessarily more reliable. Both AT&T and Verizon have existing programs that use specific bands for first responders. AT&T FirstNet’s network is entirely dedicated to first responders and utilizes band 14, while Verizon FrontLine uses band 13, though it’s not fully dedicated for first responder use alone.




More... (https://www.androidauthority.com/att-firstnet-t-mobile-priority-3486647/)