phillynews215
11-05-2024, 03:54 PM
https://www.androidauthority.com/wp-content/uploads/2024/10/Pixel-9-Pro-vs-iPhone-16-Pro-3.jpgCredit: Dhruv Bhutani / Android Authority
A new Nikkei report reveals the cost of materials (BOM) for the Pixel 9 Pro and iPhone 16 Pro, showing what Google and Apple spend on core components.
The Pixel 9 Pro’s total BOM is roughly $406, significantly lower than the iPhone 16 Pro’s BOM of $568.
These BOM costs don’t cover additional expenses like marketing, shipping, and R&D, which are also factored into the retail price.
This year, Google took a bold step by launching its Pixel 9 series (https://www.androidauthority.com/google-pixel-9-3365966/) much earlier in the calendar, a move widely seen as a direct attempt to compete head-to-head with Apple’s iPhone 16 series (https://www.androidauthority.com/apple-iphone-16-3368121/). This gamble appears to have paid off handsomely, with Pixel 9 sales figures (https://www.androidauthority.com/google-pixel-market-share-jump-3496555/) painting a picture of success. A new report by Nikkei (https://www.nikkei.com/article/DGXZQOUC113GA0R11C24A0000000/) now offers a fascinating look behind the scenes at the production costs of these two popular flagships, the Pixel 9 Pro and iPhone 16 Pro, each retailing at around $1,000. (h/t: 9to5Google (https://9to5google.com/2024/11/05/google-pixel-9-pro-material-cost-report/))
Google’s Pixel 9 Pro is reported to have cost just over $400 in raw materials, or the “bill of materials” (BOM) — the price for the parts that make up the device. The BOM represents the combined cost of every physical part needed to build the device and serves as a baseline indicator of production costs.
More... (https://www.androidauthority.com/pixel-9-pro-bom-vs-iphone-16-pro-3496960/)
A new Nikkei report reveals the cost of materials (BOM) for the Pixel 9 Pro and iPhone 16 Pro, showing what Google and Apple spend on core components.
The Pixel 9 Pro’s total BOM is roughly $406, significantly lower than the iPhone 16 Pro’s BOM of $568.
These BOM costs don’t cover additional expenses like marketing, shipping, and R&D, which are also factored into the retail price.
This year, Google took a bold step by launching its Pixel 9 series (https://www.androidauthority.com/google-pixel-9-3365966/) much earlier in the calendar, a move widely seen as a direct attempt to compete head-to-head with Apple’s iPhone 16 series (https://www.androidauthority.com/apple-iphone-16-3368121/). This gamble appears to have paid off handsomely, with Pixel 9 sales figures (https://www.androidauthority.com/google-pixel-market-share-jump-3496555/) painting a picture of success. A new report by Nikkei (https://www.nikkei.com/article/DGXZQOUC113GA0R11C24A0000000/) now offers a fascinating look behind the scenes at the production costs of these two popular flagships, the Pixel 9 Pro and iPhone 16 Pro, each retailing at around $1,000. (h/t: 9to5Google (https://9to5google.com/2024/11/05/google-pixel-9-pro-material-cost-report/))
Google’s Pixel 9 Pro is reported to have cost just over $400 in raw materials, or the “bill of materials” (BOM) — the price for the parts that make up the device. The BOM represents the combined cost of every physical part needed to build the device and serves as a baseline indicator of production costs.
More... (https://www.androidauthority.com/pixel-9-pro-bom-vs-iphone-16-pro-3496960/)