Project Pink
 

Project Pink is Microsoft's secret new phone, their first major phone play since the iPhone. Here are the first pictures of Pink phones, Turtle and Pure.

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These phones are going to be made by Sharp, who'll get to share branding with Microsoft. Sharp produced the Sidekick hardware for Danger, who was bought by Microsoft almost two years ago. Pink will be primarily aimed at the same market as the Sidekick, and the branding and identity for it is highly developed, pointing toward a later stage in the development cycle.

The prior relationship between Danger and Sharp is the only reason we can think of why Microsoft stuck with Sharp for the new phones, and perhaps why they look so much like remixed Sidekicks. (Kind of yucky, that is.) The youth bent is somewhat surprising, if Pink is going to be their big consumer phone play, building off the expertise of Danger and members of the Zune team.

The hardware design has a definite younger feeling: Turtle looks like a chunky child's version of a Palm Pre, while Pure seems like a standard slider, and both are clearly plastic, with an overall sense of roundedness, thanks to lots of soft angles and circular keys.

It's been reported elsewhere that Pink phones will include Zune services, and have its own app store, making it as close to the Zune phone as we may get. We'll see if it's close enough in the coming months, though these are the only facts our source will let us safely publish for now.

Re: Project Pink
 

looks like a palm pre, and a htc pro wanna be, lol.

Re: Project Pink
 

It does appear to be more for the younger market. I am surprised that Microsoft didn't come off the blocks with something more for the mass market. Still early, so I guess we will see.

Source:
The concept of a self-branded Microsoft phone (or two) actually making it to market is more believable than ever. A deterrent frequently cited in years past was Microsoft's vested interest in keeping its Windows Mobile hardware partners happy -- but as even their staunchest supporters (think HTC and LG) have turned to Android to shore up their smartphone lineups, it'd be far less of a backstabbing move on Redmond's part to get into the business next year than it would've been in, say, 2006 or even 2008. Add in the fact that the Zune HD shares 99 percent of its DNA with what could be a top-notch Windows Mobile-beating smartphone, and... well, it'd actually be a little ridiculous at this point if they didn't move in that direction, wouldn't it?

This discussion takes us back once again to Project Pink, the oft-rumored secret package of hardware, software, and services (or some combination thereof) allegedly being developed deep within Microsoft's skunkworks. Last we'd heard it'd be based on Windows Mobile 7 Chassis 1 with a heavy dose of 2009-spec components capable of chewing through processor-intensive apps and games, and now 9to5Mac says it's received information that Microsoft will be releasing two Pink devices next year, likely at CES. We've heard for a long time that Pink is one of the fruits (perhaps the only fruit?) of the company's Danger acquisition, and to that end, the Pink devices will apparently be sourced from Sharp -- Danger's primary Hiptop ODM, up to and including the Sidekick LX 2009 -- and will feature "Microsoft+Sharp" co-branding, not unlike Garmin Asus. The handsets are said to be codenamed "Turtle" and "Pure," both sliders of some sort with Pure possibly destined for Verizon. As you might expect from a product developed with Danger, it'll feature tight app store support with carrier integration, but otherwise, there's nothing else to this latest noise. Considering Danger's utter lack of experience with Windows Mobile, that could account for the amount of time it's taking for Microsoft to show its Pink cards -- assuming it's all WinMo- or WinCE-based to begin with. That would also imply that the company would have to start revealing details on its primary next-gen mobile platform in January, which gives 6.5 extraordinarily little breathing room at the top of the food chain.

Of course, 9to5Mac isn't exactly a bastion of reliable Microsoft banter -- we turn to the likes of Mary Jo Foley for that, who's been providing much of the guidance on Pink so far -- but it's an interesting rumor that we think holds far more water than The Inquirer's bunk piece from a little under a year ago. Let's not forget that Danger has a history of procuring its own hardware, and that precedent has transferred to Microsoft by virtue of the purchase. If we see Microsoft+Sharp gear with GSM radios bow in a little over three months, you won't find our jaws on the floor.

--------- New Post Merged on 24/9/2009 at 03:52:15 --------

haha, doesn't though

Re: Project Pink
 

all i can honestly say to that is that it looks fugly!

Re: Project Pink
 

+1 on that. hahahahaha.

Re: Project Pink
 

jhahaha to me it looks like a turtle mated with a palm pre and this is the offspring..... and it all works out too since the device isnt going to be going anywhere fast

Re: Project Pink
 

hahahahaha, funny, but true.

Re: Project Pink
 

Whats up with that phone .... it is FUGLY .....