Google and Samsung wont lose any sleep over Apple Intelligence
 

Apples upcoming iOS 18 update heralds a few major and many minor changes for Apples iPhone series. But besides the stuff Android has had for years, Apple Intelligence is undoubtedly the key announcement of the lot. However, there are a few caveats to Apples belated push for AI that should give us extra pause before jumping on the hype train.

First, youll need a top-tier iPhone 15 Pro or Pro Max to leverage the very best of Apples new features in a phone form factor, though thats perhaps not super surprising as they have the best silicon. Apple is betting heavily on AI to encourage early upgrades, leaving iOS 18 with far less to offer the bulk of Apples current user base. But peel back the investor-schmoozing promises and media-friendly AI soundbites, and its pretty clear that Apple is still miles behind its AI rivals and has a significant gap to close before its anywhere close to parity with the market leaders.




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