Are smart glasses finally cool? Ray-Ban Meta sales take off
 

• After a hardware refresh last year, sales are way up for the Ray-Ban Meta smart glasses.
• Issues with international availability of the full Meta AI feature set could be holding back further adoption.

Sometimes a new technology comes along and almost before you realize it, were all converts. With smartphones, that didnt exactly happen overnight, but the momentum of the shift was impossible to ignore. But since then, other mobile innovations have been harder sells; smartwatches have absolutely made their impact, but are also far from ubiquitous. Maybe the most difficult move of all has been convincing shoppers to give smart glasses a try. And while plenty of prominent companies have struggled to do so over the years, today were hearing some promising news of growth in this all-too maligned segment.

Its been over a decade now since Google Glass got us thinking seriously about how modern smart glasses might be useful — and just as long since massive societal pushback effectively killed the project commercially. But in recent years, smart glasses that look less like they come out of Star Trek and more like, well, regular old sunglasses, have slowly been gaining steam. Now EssilorLuxottica has shared that its latest generation of Ray-Ban Meta smart glasses are selling like hotcakes, as Reuters reports.




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