Threads is getting ready to weave in some ads
 

• Threads is expected to start delivering ads in early 2025.
• The initial trial could be quite limited, with only select advertisers participating.
• Meta has always been clear that ads are coming to Threads, and we’ve just wondered when.

Social media platforms are in a wee bit of upheaval right now, in the wake of last week’s historic US election results. Elon Musk’s purchase of Twitter already triggered a massive exodus itself, but after the election, even plenty of X hold-outs are packing things up and looking for greener pastures. Bluesky, for one, has been picking up new users by the hundreds of thousands, but it’s far from the only alternative. Meta’s Threads has been one of the most popular X replacements, but now we’re getting word of an upcoming change that could seriously start shifting the platform’s vibe.

Spend a little time scrolling around on Threads, and you’re sure to noticing things about how the environment feels. Beyond what sort of users have gravitated to Threads, and the form that interactions on the platform tend to take, there’s also a conspicuous absence that is impossible to ignore once you notice: There are no advertisements.




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