Check this video out!!! This isn't commercialism at its best. This is actual practical application! Try it yourself and see.
Attatched is a printable duplicate of the paper that the man has in the video.
Try it here:
Code
http://ge.ecomagination.com/smartgrid/#/augmented_reality
Anything beyond the point of the linked page is just commercialism for GE's newer systems and has nothing more to do with the holographic projection.