Marketing 101 is clearly at work here. When a company (or a brand within the company, in the case of the Sidekick snafu) experiences a near-complete technology failure, people are going to be mad. As a competitor, your job is to...well, compete. And what better way to do that than offering disgruntled Sidekick users free merchandise?
Complete with the creative phrase
"Why be a sidekick, when you can be a superhero?," Peek is coming to the rescue. Offering unlimited e-mail and text messaging for $20 monthly, they're not going to sit by and watch Sidekick users miss important messages. To that end, they're offering a free Pronto e-mail device to anyone who sends in a picture of themselves and their Sidekick device by Friday, October 16th.
So, pick up your non-functional Sidekick, make a sad face (and if you feel how I would feel if I just lost all of my data, doing so won't be hard), and send it to the
e-mail address here. Make sure to include your mailing address along with that beautiful mug shot.
Source: Engadget Mobile
originally found here:
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http://www.phonedog.com/cell-phone-research/blog/peek-offers-free-pronto-device-to-sidekick-owners.aspx