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YouTube solves its missing music problem
SESAC, or the Society of European Stage Authors and Composers, is an organization that manages performance rights for artists like Adele, Fleetwood Mac, and Nirvana. When companies like Google want to make music available on their streaming services, they ink deals with groups like SESAC to secure those rights. Problem is, Google’s deal with SESAC was up for renewal, and expired before the companies could come to a new arrangement. Without an active deal, Google had no choice but to pull all this content down from YouTube and YouTube Music. More... |
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