Amazon’s new color Kindle has a problem: too much color

[phillynews215]

• Kindle Colorsoft screens are showing up with a yellow tint to them.
• A software update may currently be in the works to address the discoloration.
• Amazon had reportedly paused shipments as it addresses these issues.

Low-power electronic paper displays offer a fantastic way to consume all kinds of written and printed media, and the tech just keeps getting better. While Amazon’s one the highest profile players in the space thanks to its long-running Kindle series of e-readers, the company has been a little on the slow side to embrace some of those advancements — and maybe most noticeably, the availability of color screens. That finally changed just a few weeks back with the launch of the first color Kindle, the Kindle Colorsoft. But now we’re already hearing about problems with this new hardware, as owners find color popping up where it’s not expected.

Adding a color-screen Kindle to the existing lineup sure sounded like a slam-dunk for Amazon: The purists can keep on using the monochrome tablets they’ve enjoyed all along, and this new color option should help the company avoid losing more users to competitors who have been doing color for years. At least, the idea may have been fine, but Amazon’s execution is increasingly looking like a comedy of errors.




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