Amazon joins the AR glasses race, but not for the reason you think

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Credit: Ryan Haines / Android Authority

• Amazon is developing AR smart glasses for its delivery drivers.
• The smart glasses would help drivers navigate their way to, around, and within buildings.
• The company sees its smart glasses as a way to cut delivery costs.

AR smart glasses seem to be one of the hot areas big tech has been focusing its attention on lately. Meta has made it known they are currently working on an AR glasses project called Orion. Snap also has its own AR glasses project in development and Apple is reportedly exploring the space as well. Amazon could soon join the fray with a product of its own, but it won’t be targeted toward consumers. Instead, the company’s AR smart glasses would be for its delivery drivers.

According to a report from Reuters, Amazon is developing AR smart glasses meant to guide its delivery drivers to, around, and within buildings. People close to the matter say the device would provide turn-by-turn instructions, helping drivers navigate their route more efficiently.




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