Total by Verizon switches back to Total Wireless again, introduces new plan

[phillynews215]

• Total by Verizon is now Total Wireless, again.
• In addition to the re-rebranding, the company is introducing new 5G plans with faster speeds and better perks like a $200 Anniversary credit after twelve months, which can be used toward your next phone.
• The company is also introducing a five-year price lock guarantee to ensure its pricing stays as low as promised.

A few years ago, Verizon bought the prepaid carrier Total Wireless and ultimately rebranded it as Total by Verizon. Reversing this move, it seems the carrier will once again be known as Total Wireless. Thats not the only change heading Totals way either. The Verizon-backed carrier has also announced several new changes to its service, including revamped plans, a price lock guarantee, and a few other perks.

While the company didnt go into much detail about the name change, it makes sense. Verizon has multiple prepaid brands and has done a good job fostering individual identities for each, so it probably felt that removing the Verizon naming would help Total stand on its own. For example, Visible tends to target those who consume a lot of data but dont mind slightly slower speeds while doing it, whereas Totals advertising has been aimed at the Latinx community in the US.




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