Which Android brand outsources the most? It’s certainly not Samsung.

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Credit: Ryan Haines / Android Authority

• Samsung shipped the fewest outsourced phones of any Android brand in the first half of 2024.
• The manufacturer shipped fewer outsourced or ODM phones compared to 2022 as well.
• Nine out of every 10 Motorola phones shipped in this period were outsourced designs, though.

Many smartphone manufacturers outsource the design of at least some phones to other companies, and a new report has revealed just how many of these phones are shipped by each brand.

Counterpoint Research reported the proportion of outsourced phones shipped by each smartphone maker in the first half of 2024. Check the graphic below for a quick rundown.




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