TECNO Joins Forces with University of Leeds and Dar Al-Hekma University to

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Credit: TECNO


Innovative technology brand TECNO announced the partnership with the University of Leeds in the UK and Dar Al-Hekma University in Saudi Arabia to conduct research ensuring accurate representation of Saudi consumers in mobile imaging. This collaboration will further advance TECNO Universal Tone technology, solidifying its position as a leader in inclusive smartphone imaging and promoting skin tone diversity.

Unveiled in 2023, TECNO’s AI-powered Universal Tone technology is at the forefront of multi-skin tone mobile imaging innovation, authentically capturing the full spectrum of humanity’s diversity, with a particular focus on emerging markets. This latest collaboration aims to expand the skin tone database of Saudi Arabia consumers, enhancing the Universal Tone algorithm to ensure TECNO devices provide more inclusive and accurate representations of the diverse skin tones found in Saudi Arabia. The research supporting this technology will gradually expand to other Middle Eastern countries, ensuring broader and more accurate skin tone representation across the region




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