Apple probably realized an iPhone subscription service is a bad idea

[phillynews215]

Credit: Ryan Haines / Android Authority

• Apple reportedly started working on an iPhone hardware subscription service in 2022 but has now canceled the project.
• The service would’ve enabled participants to rent the latest iPhone models for a reasonable monthly fee.
• Customers can still join Apple’s iPhone Upgrade Program, which serves a similar purpose.

Back in 2022, Apple was rumored to be working on an iPhone subscription service. The program aimed to lend participants the latest iPhone models for a suitable monthly fee, payable over one or two years. Unfortunately for those eyeing it, this service appears to no longer be coming to fruition.

According to Bloomberg, “Apple Inc. has halted work on a project to build an iPhone hardware subscription service, […], retreating from an attempt to change the way consumers buy its flagship device.” Those not interested in paying the entire bill upfront can still opt for monthly installments via Apple Card or US carrier deals. Alternatively, they could opt for Apple’s existing iPhone Upgrade Program.




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