Here’s why Apple won’t make its own search engine to compete against Google

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Credit: Ryan Haines / Android Authority

• Apple receives billions from Google for using Google Search as the default on iPhones, a declaratory filing in the ongoing Google antitrust trial revealed.
• Developing a rival search engine would be costly and time-consuming for Apple.
• Apple’s privacy focus also clashes with the targeted advertising model of search engines.

Google Search has been prolific in shaping the Internet in the same way that Android shaped the smartphone market. Google managed to leverage both its businesses to grow each other, and that creates an expectation from competitors to follow suit. However, notable competitor Apple prefers to pack in Google Search on iOS instead of working on a rival offering, and we’ve now learned more about the reason behind such a move.

Apple has asked to participate in Google’s upcoming US antitrust trial over online search, as Reuters reports. The company says it cannot rely on Google to defend its revenue-sharing agreements for making Google the default search engine on Safari on iPhones. Apple received an estimated $20 billion from Google in 2022 alone.




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