Being popular pays off with Stravas new group membership plan

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Credit: Strava

• Strava has announced a new group membership option called Family Plan.
• The annual subscription gives up to four users full access to Stravas premium features.
• The total cost for a Strava Family Plan is $139.99.

Popular fitness app Strava announced a more cost-effective option for users interested in a Strava premium membership. Priced at $139.99, the new Strava Family Plan allows members in groups of four to share an annual subscription, saving each athlete roughly 50% compared to individual membership fees. This is the cheapest way to access Stravas premium features for fitness tracking, including segment leaderboards, route building, safety tools, advanced activity analysis, and more.

Despite its name, Stravas Family Plan does not actually require members to be related. Interested users must simply reside in the same country. If you already have a subscription, you will first need to cancel your current plan, then log into Strava, create a family plan, and share your custom link with up to three others. Notably, these additional users cannot already be subscribers either. Again, athletes can cancel their existing plans or wait for them to expire, then join the group membership.




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