Google Search is about to make it easier to spot AI images

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Credit: Edgar Cervantes / Android Authority

• Google plans on adding C2PA’s Content Credentials to Search and Ads.
• Content Credentials will help identify if an image was created or edited by AI tools.
• Google is also working on adding the C2PA information on YouTube for when content is captured with a camera.

As AI gets increasingly better at creating or editing images and videos, the harder it’s becoming to tell what’s real and what’s fake. To address this issue, Google says it will be adopting a technical standard specifically made to help identify AI-altered content.

Today, Google announced it is bringing provenance — place of origin — technology to a few of its products in the coming months. Specifically, it will be using the Coalition for Content Provenance and Authenticity’s (C2PA) technical standard known as Content Credentials. For context, Google partnered with C2PA earlier this year and worked on the latest version of the standard. Content Credentials explains where the image or video originated, as in if it was taken with a camera, edited by software, or produced by generative AI.




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