T-Mobile could soon lower device promotional discounts on certain plans

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Credit: Edgar Cervantes / Android Authority

• T-Mobile offers segmented rate plans that offer a discounted price on mainline prices to specific segments of consumers, such as those 55 and above, First Responders, and the Military.
• As per a leaked report, T-Mobile will soon carve out exclusions on promotional discounts for these segments, offering them a lower discount than the mainline plan’s promo.

Carriers have a strong grip over the US market, often strongly dictating what Android flagships users will pick up and even when they will upgrade. Companies generally want you to be on their latest plans, but they do grandfather your older plan and its benefits to honor their commercial contract. However, these grandfathered mainline plans end up receiving reduced promotions on new devices, which is a way to nudge users into leaving them behind. It seems T-Mobile could soon use the same strategy on some of its segmented rate plans, too.

Some of the best T-Mobile deals are on the latest smartphones, with massive discounts frequently available on the top-end premium mainline plans. Older plans no longer offered to new customers have their benefits grandfathered for existing customers, but the promotional discounts on new devices are reduced in these cases. So customers hunting for the best deal when switching to a newer plan do check if they are eligible for a “segmented” rate plan — mainline plans that have a discount built in for special categories of customers, like age 55 and above, First Responders, and Military.




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