Google is testing out blue checkmarks for search results

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Credit: Edgar Cervantes / Android Authority

• Google is currently testing a verification feature for Search.
• Verified companies will have a blue check mark next to their links.
• The test may be an extension of the Brand Indicators for Message Identification feature in Gmail.

Google Search can help you find the websites you’re looking for, but it can also lead you to junk websites. To make it easier to tell if a website is legit, the Mountain View-based firm is experimenting with a new verification feature for its search engine.

According to The Verge, some users are starting to see a blue verification checkmark next to business links in their search results. The checkmarks have been spotted on official sites for Microsoft, Meta, Epic Games, Apple, Amazon, and HP so far. It seems that this experiment has not been rolled out widely yet as the outlet says the checkmarks disappeared after they switched accounts.




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