Apple targets smart home market as its next big bet

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Credit: Oliver Cragg / Android Authority

• Apple is planning to take over the smart home market.
• The company is working on new software, a smart display, and a tabletop robot.
• The firm is also creating a new Home Ecosystem team helmed by engineers from its canceled car project.

Although Apple has had a fairly lackluster presence in the smart home industry, it’s looking to change its fortune. A new report says the company wants to conquer the space and is refocusing its efforts to do so.

According to Bloomberg’s Mark Gurman, Apple is deploying a new aggressive strategy aimed at capturing the smart home market. To help achieve this mission, it is prioritizing the sector by creating a new Home Ecosystem team, which it has moved over some engineers from its canceled car project. Overall, the plan appears to be driven by three key components: artificial intelligence, screens, and software.




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