Apple finally realizes that cheaper smart glasses may sell better than $3,4

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Credit: Adam Birney / Android Authority

• Apple is reportedly asking its employees what they think about existing smart glasses offered by third parties.
• Despite the Vision Pro’s poor sales, Apple likely won’t release a cheaper edition or more affordable smart glasses anytime soon.
• The next Apple product to debut in this category could be an M5-powered Vision Pro scheduled for 2025.

As the Apple Vision Pro struggles to take off, Meta’s smart glasses continue to gain traction. While the former device is more sophisticated and technologically advanced, users are apparently seeking a simpler vision that doesn’t weigh, cost, or do as much. The iPhone maker is now realizing that, and it’s reportedly surveying some of its employees regarding the matter.

According to Bloomberg, Apple is collecting feedback from certain employees on current smart glasses on the market, such as the Ray-Ban Meta. While this suggests that the Cupertino firm is moving forward with its smart glasses plans, rumors indicate that a consumer product is likely still many years away. After all, Apple rigorously tests prototypes to guarantee a product’s quality, especially when exploring a new device category.




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