Here’s how much Google and Apple spend to make their $1,000 flagships

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Credit: Dhruv Bhutani / Android Authority

• A new Nikkei report reveals the cost of materials (BOM) for the Pixel 9 Pro and iPhone 16 Pro, showing what Google and Apple spend on core components.
• The Pixel 9 Pro’s total BOM is roughly $406, significantly lower than the iPhone 16 Pro’s BOM of $568.
• These BOM costs don’t cover additional expenses like marketing, shipping, and R&D, which are also factored into the retail price.

This year, Google took a bold step by launching its Pixel 9 series much earlier in the calendar, a move widely seen as a direct attempt to compete head-to-head with Apple’s iPhone 16 series. This gamble appears to have paid off handsomely, with Pixel 9 sales figures painting a picture of success. A new report by Nikkei now offers a fascinating look behind the scenes at the production costs of these two popular flagships, the Pixel 9 Pro and iPhone 16 Pro, each retailing at around $1,000. (h/t: 9to5Google)

Google’s Pixel 9 Pro is reported to have cost just over $400 in raw materials, or the “bill of materials” (BOM) — the price for the parts that make up the device. The BOM represents the combined cost of every physical part needed to build the device and serves as a baseline indicator of production costs.




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