Samsung quietly launches next-generation Bixby in this one market

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Credit: Hadlee Simons / Android Authority

• Samsung’s upgraded Bixby assistant has debuted on the China-only W25 and W25 Flip phones.
• The new chatbot can process more complex instructions, generate content for documents, understand on-screen context, and more.
• The upgraded Bixby is limited to China for now.

Samsung revealed a supercharged Bixby assistant back in July, confirming that it would be powered by the company’s in-house large language model. Now, Samsung has announced the W25 and W25 Flip foldable phones in China, and both offer an upgraded Bixby experience.

Samsung’s W25 product page confirms (h/t: SamMobile) that the foldable phone comes with the next-generation Bixby assistant. The product page notes that this upgraded Bixby can better understand user intentions, process complex instructions in a command, and integrate both text and video in responses. The improved chatbot can also generate content in documents (e.g., PowerPoint slides and Word documents) and translate webpages.




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