Amazon takes on Temu directly with its own dedicated discount store

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Credit: Edgar Cervantes / Android Authority

• Amazon has launched its own discount storefront to compete with the likes of Temu and Shein.
• “Haul” is currently in beta on mobile and available to some in the US.
• The marketplace sells discounted items directly from China, just like its competitors.

Despite Amazon’s dominance in the e-commerce space, the rise of Temu, Shein, and other discount marketplaces has loosened its grip. This has prompted Amazon to consider creating its own dedicated discount storefront to fend off the growing competition. The retail giant has now launched this effort in beta on mobile.

The Information reports that Amazon has launched its discount e-commerce store, which it has dubbed “Haul.” It can currently be found through the company’s mobile app, however, the beta is not widely available as only some customers in the US are being given access.




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