Get some sunglasses: LG turns up the brightness on its next-gen OLED TV pan

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Credit: C. Scott Brown / Android Authority

• LG has unveiled its fourth-generation OLED TV panel.
• The new panel is 33% brighter and 20% more energy efficient than before.
• The company plans to apply the technology to its high-end 2025 TV models and later to its OLED gaming monitors.

One of the more important aspects of a TV display is its brightness. The brightness can impact the picture quality in terms of clarity and vibrancy and offset the ambient light in a well-lit room. LG is now unveiling an OLED TV display it claims is its brightest and most energy efficient to date.

Today, LG has announced its fourth-generation OLED TV display technology. The company claims that its panel can achieve 4,000 nits of brightness, which is 33% brighter than its predecessor. Additionally, LG boasts that this screen is also more energy efficient than the last generation.




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