Samsung execs warn of upcoming phone price hikes over memory shortages

[phillynews215]

Co-CEO of Samsung’s mobile division, TM Roh, spoke to the media at the CES 2026 trade show, saying “We’re facing one of the harshest pricing situations in memory” and warning that “smartphone price adjustments may be necessary”.Samsung is working with other companies in its supply chain to try and deal with the situation in the long term as all kinds of electronics are affected by this – notably smartphones, but also TVs and other smart devices.Samsung’s Global Marketing Head Wonjin Lee told Bloomberg that the company is considering “repricing” its phones to match the new economic...





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