Apple and Samsung are neck-and-neck, and Xiaomi isn’t far behind

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Credit: Robert Triggs / Android Authority

• Samsung and Apple enjoyed were neck-and-neck at the top of the global smartphone market in Q3 2024.
• The two brands both grabbed 18% of the market, while Xiaomi was in third place.
• Apple traditionally leads in the following quarter as the full impact of a new iPhone release is felt.

Samsung and Apple both enjoyed major launches in the past quarter, with new foldable phones and the iPhone 16 series, respectively. Now, a tracking firm has revealed that the two brands are neck-and-neck when it comes to market share.

Canalys reports that Apple and Samsung both achieved 18% market share in Q3 2024, although the firm gave the lead to Samsung. Xiaomi was a comfortable third place with 14% of the market. OPPO (9%) and vivo (9%) rounded out the top five.




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